Landscape Photography – Capture the Beauty That is All Around

There are many different types of photography. You can take pictures of anything and there is someone out there somewhere who would like to see the pictures that you take. So, photography is a great field to get into.- What is landscape photography?Landscape photography is a great field of photography, especially if you love nature and if you love to travel. You can travel the world taking pictures of beautiful scenes across many countries. Of course, this is landscape photography on a big scale. Not many people are lucky enough to start off traveling the world.But you can find beautiful landscapes right where you live. That’s the great thing about nature, it’s everywhere, and landscapes are everywhere. And that same sunset behind the mountain that you’ve seen everyday since you were a kid may look pretty amazing to someone who has never been to the mountains. Seeing the sun rise up out of the oceanfront may be absolutely astonishing to someone who has never been to the beach. It’s all relative.What you may see every day is someone else’s treasure. If you can open your eyes to the beauty and see it, then other people can see it in your photography. It can be simple and everyday or it can be vast and amazing. It’s all about the great pictures you take. You may see a night city skyline, a series of lightening bolts or an interesting cloud; it’s how you take the picture that makes it beautiful to someone else.- How to Learn Landscape PhotographyIf you are serious about landscape photography, you should take a course. You may have already had a course in photography but you will want to take one specifically for landscape photography so you can learn how to get the best pictures possible. You will want to learn what film to use and how to work with the sunlight or other natural light. You will also learn about achieving a sense of balance and scale, how to photograph running water and similar issues that a landscape photographer might face.If you can’t find any appropriate classes in your area, you can find them on the internet. You can also find many groups and message boards designed for landscape photographers to meet, share photos and tips and ideas. You can get tips and advice for your questions if you join these groups. You can also view the work of others, some that may be much more experienced than you. You can learn from them and their photos.- How to Make Money with Landscape PhotographyIf you are considering landscape photography as a career (even part time), the first thing you are going to want to do is learn as much about it as possible; read books, take classes, visit websites. Then you are going to want to practice, and build a portfolio. Your portfolio should be updated often and only include your absolute best work. You may want to send some of your best photos to photo contests or magazines. These are good ways of breaking into the world of professional photography when you have no experience.

7 Ways to Reduce Arthritis Pain to Reign in Health and Fitness!

Arthritis is inflammation of the joints. There are over 100 different types of arthritis but osteoarthritis is the most common. Over 21 million people are affected with this disease. Even though it’s most common in women over age 60 men and younger adults are no stranger to it. What I find as an R.N. is that prevention is almost never talked about it. Even in the medical profession it seems they just expect as you age that you will get this painful disease and off you go with anti-inflammatory medications and surgery as your only viable options.Osteoarthritis also known as degenerative joint disease is associated with a breakdown of cartilage in joints and can occur in almost any joint in the body. Most commonly occurs in the weight bearing joints of the hips, knees and spine. So who is most susceptible to developing Osteoarthritis or OA?
People who are overweight.
People who perform high intensity workouts or activities putting continued stress on the joints such as athletes.
People who have some type of genetic defect.
People who have poor diets and nutritional habits.
When you go to the doctor most times they prescribe you anti-inflammatory medications along with physical therapy. While physical therapy is good, understand that there is no cure for OA, and that the very best treatment is to get healthier!7 Things you can do to promote better health and reduce or eliminate Arthritic pain!
Exercise. Your joints maybe very stiff and it may seem counterintuitive to exercise but that’s exactly what you need to do loosen up your joints and stretch your muscles. In the long run this will reduce your pain. (always consult your physician)
Hydrate your body. Water, yes I said water, not pop, tea or coffee. Water hydrates, protects and moisturizes your joints.
Detox your body. If you body is toxic, those toxins are in your joints and toxins cause inflammation.
Walk in forgiveness. Unforgiveness is like drinking poison and expecting the other person to die. Unforgiveness poisons the heart, the mind and the body. It’s not worth your health let it go!
Eat more raw fruits and vegetables. Putting more live foods into your body reduces the acidity of your body. Our bodies are naturally alkaline and when we eat dead foods because the enzymes that been cooked out of them they actually become acidic. Disease thrives in an acidic environment.
Reduce the amount of saturated fats. Foods high in saturated fats produce plaque in the body which gets trapped in the blood vessels and joints. This causes heart disease and joint pain.
Take natural supplements. Let prescription medication be a last resort as they cause more toxins and don’t treat the problem only the symptoms. There a many natural supplements that you can take including Glucosamine and Chondroitin.
No matter what the ailment, disease or health condition is, we can’t get away from the fact that eating a healthy well balanced diet is the main ingredient in promoting better health. Take some time out to read food labels, plan your meals and get a good workout in! My goal for you is to Reign in Health and Fitness, so please feel free to ask me any questions that you may have!

How to Use the Core Story Principle to Build Brand Value

What is a core story?

If your communication doesn’t match up with your brand values, your stakeholders will not understand your brand’s offering, and there will be a gap between your brand’s external image and your company’s internal identity. Using a core story is a strategic way of aligning your communication to create a consistent message about your brand.

Your core story is your central brand message and the basis of all your communication. The aim of using a core brand story is to close any gap there might be between your brand’s external image and your company’s internal identity and ultimately building your brand’s value. The story should be relevant and appealing to all of your stakeholders, so they are drawn to it and want to connect with you, your brand and your company.

What are the benefits of using a core story to communicate your brand values?

The benefits of using a core brand story include:
- A platform for basing the rest of your storytelling (and other) communication on, resulting in consistent communication of brand values
- An easy and efficient way of communicating your brand values and your company’s mission and vision
- Stakeholders easily understanding and becoming drawn to connect with your brand values and company
- A way of aligning, enhancing and communicating your marketing and communication strategy
- A way of differentiating your brand and business and standing out from the competition
- A way of engaging your stakeholders in the brand story, resulting in more positive psychological co-creation and word of mouth

Where do you “find” your core story?

The most important criteria for your core brand story is that it must be authentic – either based on an authentic personal story (like what motivated you to start your own company), or an authentic problem (like using fictional characters to illustrate the problem you are solving through your services). A good start on a core brand story for a small company or solopreneur is why you got started in the first place, what your values are and what your mission is with your company – basically your about page on your website.

However, for bigger and/or older companies, more people have had an influence on the brand and have helped co-create the brand through interacting with it. Therefore, the bigger the company, the more stakeholders you want to involve before creating your story. Consumers, customers, employees and others can be involved in creating the story. Through listening to these stakeholder groups’ stories about their experiences with the brand (for example customer reviews), you can create an authentic co-created story that includes the internal culture and external experiences with the brand. Involving a lot of stakeholders in creating your core brand story will also be effective in lessening the gaps in external image and internal identity.

How do you use your core story to communicate your brand values?

Think of your core story as a way to direct the rest of your communication. The articles you retweet on Twitter, share on Facebook or LinkedIn are more valuable to your brand if they have something in common with it (making retweeting web design articles more valuable if you are a web designer). The blogposts you create should establish you as a form of expert in your field of service, in turn making your brand and service more valuable and attractive. Your goal should be to communicate valuable, meaningful and interesting messages about your brand, that your stakeholders can connect with. Basically, before communicating with your stakeholders, you want to make sure that your message is consistent with your story and brand values, so as not to confuse your stakeholders about your brand.

By the way

Fog, Budtz and Yakaboylu (2004) have written a whole book (Storytelling – Branding in Practice) about how to find and use your core brand story, written for larger companies.