Lesser Known Web Video Marketing Tips

In recent years, web video has become the fastest growing new trend in online marketing. Through the use of web videos companies can now cut straight to the focus of their marketing strategy without necessarily having to take some of the more traditional online routes. Also, given their low cost of production and overall effectiveness, web videos can help generate a much greater return on investment than other promotional strategies. But before you can begin to take advantage of the web video trend, there are a few things you will need to know first.

The main thing to keep in mind when producing web videos is that, just like any other marketing campaign, it’s all a competition, wherein those with the best laid strategy come out on top. With organizations of all backgrounds and sizes moving to the internet for its low cost promotional benefits, chances are that you won’t be alone in whatever niche you are trying to fill. Before your videos can come out on top in search results, you will need to produce the best possible videos, of the highest quality, that meet a clearly defined need with a clean and concise message. In order to meet these goals there are a few techniques you will need to learn to properly produce and market your web videos.

With the shortening attention span and dwindling patience of today’s audiences, users are looking to acquire information at an ever more rapid pace. While this rapid transfer of information is one of the key benefits of using web videos, yet another way to help play to these needs in your viewers is through the use of thumbnails and load timers on all of your videos. While using thumbnails will allow your viewers the chance to get a prior sense of the video’s content, using load timers will give the viewer the ability to track the loading progress of a video, hopefully working assuage impatience. Another frequently overlooked tool in your web video marketing arsenal is the ability to use your videos as a means of data collection. This can be easily achieved by using your videos to offer samples and freebies, with a prompt for the viewer to fill in their email address and other information.

One of the most important things you can do to ensure that your web videos receive optimal online exposure, is to take full advantage of emergent video SEO techniques. Like traditional SEO methods, this involves using carefully selected keywords to help define your videos for search engine results. These select keywords will need to be used in a number of key locations, such as in the title of your video, in the META description, and, if you are embedding the video on your company’s website, should saturate any surrounding text. Making sure to use keywords in each of these specific locations will greatly improve your search engine results, helping to ensure that the broadest possible audience has the opportunity to view your videos. On a similar note, connecting your videos in a series, to be viewed one after the other, and providing full text transcripts of your videos will also help improve your search engine results, thus drawing in more viewers. Also, take advantage of video sitemaps to help Google and other search engines to index your videos for better exposure.

Keeping in mind to combined these simple tools and techniques when producing and placing your web videos will help to ensure that your videos reach the broadest possible audience and receive the attention they deserve. With the low cost and high effectiveness of web video marketing, there is no reason you too shouldn’t be able to tap into these benefits, drawing in more viewers, boosting sales, and seeing a drastic return on your investment.

7 Tips to Becoming a Better Employer

Running a business is not an easy thing to do when considering every aspect of it. What it all comes down to is the bottom line, and if your employees are not producing the results needed to experience success, it’s time to take measures to ensure that they do.1. Recruitment, Hiring, and Induction
Locating, hiring, and settling in the right employees is essential for any business. You need to be impartial, and maintain a strict hiring process where barriers and biases are not present. The position will be given to the best candidate regardless of their gender, race, or disability factor. It’s also imperative to have a comprehensive introduction to the business informing new employees of the company policies, procedures, opportunities, and values.2. Leadership, Accountability, and Culture
An employer who ensures it’s leaders are able to articulate, model, and carry-out the visions and values of the company is well on it’s way to becoming a great employer. You, as do your staff, need to be able to communicate openly, take constructive criticism, and leave nothing to guess. You need to be just as accountable for successes and failures as your employees are, and grant them the opportunity to participate in organizational decisions. A leader among employers recognizes and understands the culture of their company and staff, and takes it into account when considering goals and aspirations.3. Employee Development, Promotion, and Exit
Great employers ensure their company encompasses a positive learning environment where opportunities are given to staff to further their education through internal and external professional development classes/seminars. They offer mentoring for new employees and encourage promotion opportunities whether within or out of the company.4. Flexibility and Work Design
In order to assist your employees better with balancing their work with the rest of their lives, consider scheduling and work procedures to compliment your staff. Take into account each of the department’s requirements and possible parental needs. Your company’s organization and design could turnout to be a draw for talented skillful professionals to want to sign on with you.5. Remuneration, Recognition, and Conditions
Top employers recognize their employees for their skills and what they can bring to their company. They do not base salary on gender, association, or other aspects. They are fair across the board and review their remuneration system regularly.6. Harassment and Bullying Prevention
Some of the best employers have a zero-tolerance policy for any type of bullying, or harassment in any form. You should want your company’s work environment to be one of healthy collaboration and relationships. Be pro-active in your training of your managers to ensure the subject of mal-treatment is rarely- if ever-seen. Be sure to have a set procedure in place with consistent consequences for those who engage in acts of insubordination.7. Safe and Healthy Environment
Employers of any worth will ensure the safety and health of all their employees. They will provide training informing their staff of their rights and responsibilities, health and safety standards, and provides a working environment that provides for a safe and healthy work day. It’s also important to take steps to reduce the level of work stressors and to accommodate for those who have disabilities.

7 Ways to Reduce Arthritis Pain to Reign in Health and Fitness!

Arthritis is inflammation of the joints. There are over 100 different types of arthritis but osteoarthritis is the most common. Over 21 million people are affected with this disease. Even though it’s most common in women over age 60 men and younger adults are no stranger to it. What I find as an R.N. is that prevention is almost never talked about it. Even in the medical profession it seems they just expect as you age that you will get this painful disease and off you go with anti-inflammatory medications and surgery as your only viable options.Osteoarthritis also known as degenerative joint disease is associated with a breakdown of cartilage in joints and can occur in almost any joint in the body. Most commonly occurs in the weight bearing joints of the hips, knees and spine. So who is most susceptible to developing Osteoarthritis or OA?
People who are overweight.
People who perform high intensity workouts or activities putting continued stress on the joints such as athletes.
People who have some type of genetic defect.
People who have poor diets and nutritional habits.
When you go to the doctor most times they prescribe you anti-inflammatory medications along with physical therapy. While physical therapy is good, understand that there is no cure for OA, and that the very best treatment is to get healthier!7 Things you can do to promote better health and reduce or eliminate Arthritic pain!
Exercise. Your joints maybe very stiff and it may seem counterintuitive to exercise but that’s exactly what you need to do loosen up your joints and stretch your muscles. In the long run this will reduce your pain. (always consult your physician)
Hydrate your body. Water, yes I said water, not pop, tea or coffee. Water hydrates, protects and moisturizes your joints.
Detox your body. If you body is toxic, those toxins are in your joints and toxins cause inflammation.
Walk in forgiveness. Unforgiveness is like drinking poison and expecting the other person to die. Unforgiveness poisons the heart, the mind and the body. It’s not worth your health let it go!
Eat more raw fruits and vegetables. Putting more live foods into your body reduces the acidity of your body. Our bodies are naturally alkaline and when we eat dead foods because the enzymes that been cooked out of them they actually become acidic. Disease thrives in an acidic environment.
Reduce the amount of saturated fats. Foods high in saturated fats produce plaque in the body which gets trapped in the blood vessels and joints. This causes heart disease and joint pain.
Take natural supplements. Let prescription medication be a last resort as they cause more toxins and don’t treat the problem only the symptoms. There a many natural supplements that you can take including Glucosamine and Chondroitin.
No matter what the ailment, disease or health condition is, we can’t get away from the fact that eating a healthy well balanced diet is the main ingredient in promoting better health. Take some time out to read food labels, plan your meals and get a good workout in! My goal for you is to Reign in Health and Fitness, so please feel free to ask me any questions that you may have!

Landscape Photography – Capture the Beauty That is All Around

There are many different types of photography. You can take pictures of anything and there is someone out there somewhere who would like to see the pictures that you take. So, photography is a great field to get into.- What is landscape photography?Landscape photography is a great field of photography, especially if you love nature and if you love to travel. You can travel the world taking pictures of beautiful scenes across many countries. Of course, this is landscape photography on a big scale. Not many people are lucky enough to start off traveling the world.But you can find beautiful landscapes right where you live. That’s the great thing about nature, it’s everywhere, and landscapes are everywhere. And that same sunset behind the mountain that you’ve seen everyday since you were a kid may look pretty amazing to someone who has never been to the mountains. Seeing the sun rise up out of the oceanfront may be absolutely astonishing to someone who has never been to the beach. It’s all relative.What you may see every day is someone else’s treasure. If you can open your eyes to the beauty and see it, then other people can see it in your photography. It can be simple and everyday or it can be vast and amazing. It’s all about the great pictures you take. You may see a night city skyline, a series of lightening bolts or an interesting cloud; it’s how you take the picture that makes it beautiful to someone else.- How to Learn Landscape PhotographyIf you are serious about landscape photography, you should take a course. You may have already had a course in photography but you will want to take one specifically for landscape photography so you can learn how to get the best pictures possible. You will want to learn what film to use and how to work with the sunlight or other natural light. You will also learn about achieving a sense of balance and scale, how to photograph running water and similar issues that a landscape photographer might face.If you can’t find any appropriate classes in your area, you can find them on the internet. You can also find many groups and message boards designed for landscape photographers to meet, share photos and tips and ideas. You can get tips and advice for your questions if you join these groups. You can also view the work of others, some that may be much more experienced than you. You can learn from them and their photos.- How to Make Money with Landscape PhotographyIf you are considering landscape photography as a career (even part time), the first thing you are going to want to do is learn as much about it as possible; read books, take classes, visit websites. Then you are going to want to practice, and build a portfolio. Your portfolio should be updated often and only include your absolute best work. You may want to send some of your best photos to photo contests or magazines. These are good ways of breaking into the world of professional photography when you have no experience.

Travel Insurance for Seniors – Why the Elderly Should Plan for the Unexpected

Travel insurance for seniors is a necessary part of every senior’s vacation pre-planning. It’s important for senior citizens to know what countries they are going to visit, what activities they are going to do, and they need to know how long they are going to be away.A comprehensive travel insurance package is just as important as the rest of your travel packet. Your health is always an uncertain issue. You can pick up a nasty disease; you could slip and fall down a flight of stairs, or you could accidentally walk in front of a speeding bus.Travel insurance is a good idea to have it if you are a senior citizen. There are just too many situations that could go wrong for you to take any chances. You don’t want to roll the dice when it comes to your personal health in another country.How to Select the Best Travel Insurance for SeniorsNow that we have established that having travel insurance is a wise decision to make, the next step is how to select the best travel insurance for seniors. Here are some important tips:• Accident and Health Coverage – Probably the most important types of coverage for travel insurance for seniors are Accident and Health. Accidents can happen at any time, so it is nice to know that you are covered under those circumstances. It’s also possible for most of us to maintain good health by eating correctly, exercising, and seeing our doctors for regular check ups. However, seniors are more prone to strokes, heart attacks, and other serious complications because they are older.In addition, if you require hospitalization or emergency care in a foreign country, you could be expected to pay for the treatment upfront if you don’t have any insurance. This might cause some better hospitals to refuse treatment unless they are paid upfront.• Life Insurance – If you already have life insurance, make sure you are still covered if you are in another country. It’s especially important to check if there is a clause for repatriation in case of death while abroad. There are many seniors and other young adults who die while traveling or working in foreign countries each year. Many of their families are left with the responsibilities of having the remains flown back to the U.S. This can be very expensive and stressful at a time of family suffering.• Liability Travel Insurance – This is particularly important for seniors who want to rent cars and drive during their trips. Cars are already dangerous in the U.S. When you drive in another country, you might find yourself in situations where there are fewer rules and regulations on the road, and far more accidents. If you cause an accident, you could be held liable, and that might mean some jail time until you come up with the money for the fine, or until you pay off some family.I know one man, who was stuck in an Indian jail because he struck and killed some farmer’s cow. Cows are sacred in India, and they roam many streets. I know of another situation where a traveler was burning a candle in his bungalow on Koh Samui. He forgot to put it out before he left for a night of partying on the beach. When he returned, his bungalow had been burnt to the ground. He was also put in jail for a few months because he didn’t have any money to help compensate the owner. Liability insurance could have come in handy in his situation, as well.Travel Insurance for Seniors – ConclusionDon’t play Russian Roulette with your health. Make sure you have good travel insurance for seniors before leaving on your upcoming trip.

The Offerings With Automotive Equipment Distributors

Automotive equipments are tools, lifts, service equipments, and other pieces of machinery that are used to reduce downtime and make lifting handling heavy objects easier during the handling and repair work on automobiles. These are also used for other purposes as well. There are many automotive equipment distributors around the country. The business is highly competitive and the equipments have now begun to make their appearance online as well.Types of Automotive EquipmentThere are different kinds of automotive tools and equipments available for customers. The purchase of these depends of the need and the location where it is used.* Auto Lift Equipment – As the name suggests, these are used to lift automobiles and other material. They allow the mechanics to gain entry into the belly of the automobile easily. The mechanics are able to stand underneath the automobile and make the necessary repairs. They are also used to clean the belly of the vehicle easily. Auto lift equipment comes in the form of two posts, four posts, parking, mid-rise, and turf. The most popular of these is the two posts lift.* Air Compressors – This equipment consists of a pump connected to an engine. The compressors can be horizontal, diesel, gas compressors, duplex, or stack compressors. They are generally used for filling air into tyres.* Lubrication Equipment – This is automotive equipment used to lubricate the various parts of the vehicle. They include oil pumps, grease valves, oil meters, etc.* Service Equipment – Service equipments are a group of equipments that are used to make the servicing of the vehicle easier and quicker. The service equipments that are generally provided by automotive equipment distributors include wheel balancers, booster cables, battery chargers, brake fluid exchangers, paint, body equipment, etc. They are a class of their own.* Tire Changers – Changing tires is always a pain. However, with the tire changing machine, this can be done easily within a few minutes. It also provides accuracy to the placement of the tire.* Exhaust Equipment – Exhaust equipment that is approved by car manufacturers is provided by an auto equipment distributor. The exhaust hoses need to be able to withstand pressure and heat to a great extent and hence standardized products are important.* Wheel Alignment Equipment – Most of the distributors provide wheel alignment equipments of high quality. Hunter wheel alignment equipment is one of the best and the most widely used by most companies and auto repair services.* Other Automotive Accessories – Automobile servicing and repairs require a lot of accessories like jacks, dollies, testers, monitors, hammers, screwdrivers, etc. Automotive equipment distributors provide these in different ranges and varieties.Nowadays, the demand for automotive equipment is on the rise because the number of vehicles coming out on to the roads is by the hundreds on a daily basis. Hence, the numbers of automotive equipment distributors are also on the rise.There is almost one on every street and more are setting up online stores to make the buying and shipping of these equipments much easier.

Benefits of Continuing Education

Are you stuck in a rut at work, doing the same job year after year with little or no hope of moving up the ladder? Do you constantly wish you could switch gears midway through your career in pursuit of that dream job? Are you the idealist who believes education is a continuous process and has an undying thirst for knowledge or the realist who just wants that promotion and the consequent increase in salary?The situations described above may be different, but the solution to all of them is one – continuing education. The term continuing education, which includes degree credit courses amongst many other types of learning activities, is generally used to refer to education that is imparted to students who are older than the traditional age of university-going students.According to a national survey of students in continuing education, the adult learners in both two-year and four-year college degree programs were considerably older than traditional students.Rising NumbersIn it’s latest higher education projection, the U.S. Department of Education’s National Center for Education Statistics reported that the total enrollment of students who are 35 years or older in degree granting institutions is expected to increase 7 percent between 2005 and 2016.One of the important reasons for continuing education could be the state of economy. According to an annual report by Sloan Consortium, a group of organizations dedicated to quality online education, bad economic times often have a good impact on education. It pushes working professionals to enhance their skills not just to retain their current jobs, but also to improve their chances of advancing as well as increase their employability.Some of the common benefits of continuing education are:• By enrolling in advanced or graduate degrees in their field, adults improve their chances of climbing up the corporate ladder and an increase in salary. There are certain specialized roles, such as nursing administration, which usually require professionals to obtain advanced degrees.• Many people pursue an education to enhance their skills and position themselves favorably in the job market.• Sometimes, continuing education becomes necessary if you want to switch careers and you don’t have the qualification, training, or experience to enter the new profession of your choice.• Some adults pursue education because they have a hunger for learning. For them, education is a lifelong quest. Some pursue degree programs related to their professions, while others choose fields that they are interested in, which may or may not be related to their professions.• For some, the reasons for continuing education have nothing to do with learning or earning. They look at it as something which will improve their image amongst friends and family.• Successfully completing continuing education courses is known to have a positive impact on people’s self-esteem and quality of life.Education may be a necessity for some and a passion for others. But the fact remains that for many, it may not be possible to give up a full-time job for continuing education. That’s where online degrees and distance learning programs are helpful – as they allow working adults to learn and earn at the same time.A wise old man (or woman) once said that it’s never too late to go back to school. The greatest tribute to that age-old adage is being paid by the working adult population of our country that fights all odds to go back to school!

How To Develop A Compelling Brand Language

A compelling and magnetizing brand language that reflects your brand essence is a must-have for any “red carpet” brand. It’s an integral part of any serious, growth-oriented brand strategy, and it’s just as important for your brand success as your brand image or any other element of your brand.

Here’s how to design a client-attractive brand language…

Use the words of your ideal clients
Every successful brand is crystal clear on its audience. Defining your niche and your ideal client is crucial for a whole array or reasons, one of them being the intimate knowledge of the language your ideal prospects use when describing their problem(s) and the result(s) they want to achieve. To get started, think about the gender of your target market, and adjust your wording accordingly: for example, if you’re focusing on women, your brand language – to be effective – can’t be mainly masculine and tough.

Stay true to your authentic language
Authenticity will always be “in” – we all crave real, genuine, heart-to-heart connections. So, even when you’re branding your business (that is separate from you, as you and your business are not one and the same), put a pinch or two of yourself in the brand language. Spice it up by using greetings, adjectives, made-up words, analogies and interjections that are typical for you, and really own your special, unique way of speaking and/or writing.

Align your brand language with your brand personality
If your brand personality is vibrant, dynamic, modern and on the cutting edge, your brand language can’t be conservative, reserved, or bordering on boring. There would be a major disconnect that would significantly hurt your brand, so immerse yourself in your brand story and your brand personality to uncover the word combinations, the tone and the pace/rhythm that are in alignment with your brand.

Emphasize your underlying gift
There are four gifts your brand brings to the table, no matter which business you’re in – care, transformation, inspiration and information – with one being the predominant one. Highlight your number one”underlying gift” by incorporating the words related to it into your brand language.For instance, if your gift is “care”, the words you might want to use are: happy, love, adore, cherish, hold the space for, take a stand for, encourage, and support, to name just a few.

Keep it consistent
Consistency is key in branding, and brand language is no exception. Once you’ve made the decision about your signature phrases, analogies, tone, rhythm, and more, stick to it – remember that a confused mind says no, and a messy brand language can be just as confusing as a disconnected visual representation of your brand.

How to Use the Core Story Principle to Build Brand Value

What is a core story?

If your communication doesn’t match up with your brand values, your stakeholders will not understand your brand’s offering, and there will be a gap between your brand’s external image and your company’s internal identity. Using a core story is a strategic way of aligning your communication to create a consistent message about your brand.

Your core story is your central brand message and the basis of all your communication. The aim of using a core brand story is to close any gap there might be between your brand’s external image and your company’s internal identity and ultimately building your brand’s value. The story should be relevant and appealing to all of your stakeholders, so they are drawn to it and want to connect with you, your brand and your company.

What are the benefits of using a core story to communicate your brand values?

The benefits of using a core brand story include:
- A platform for basing the rest of your storytelling (and other) communication on, resulting in consistent communication of brand values
- An easy and efficient way of communicating your brand values and your company’s mission and vision
- Stakeholders easily understanding and becoming drawn to connect with your brand values and company
- A way of aligning, enhancing and communicating your marketing and communication strategy
- A way of differentiating your brand and business and standing out from the competition
- A way of engaging your stakeholders in the brand story, resulting in more positive psychological co-creation and word of mouth

Where do you “find” your core story?

The most important criteria for your core brand story is that it must be authentic – either based on an authentic personal story (like what motivated you to start your own company), or an authentic problem (like using fictional characters to illustrate the problem you are solving through your services). A good start on a core brand story for a small company or solopreneur is why you got started in the first place, what your values are and what your mission is with your company – basically your about page on your website.

However, for bigger and/or older companies, more people have had an influence on the brand and have helped co-create the brand through interacting with it. Therefore, the bigger the company, the more stakeholders you want to involve before creating your story. Consumers, customers, employees and others can be involved in creating the story. Through listening to these stakeholder groups’ stories about their experiences with the brand (for example customer reviews), you can create an authentic co-created story that includes the internal culture and external experiences with the brand. Involving a lot of stakeholders in creating your core brand story will also be effective in lessening the gaps in external image and internal identity.

How do you use your core story to communicate your brand values?

Think of your core story as a way to direct the rest of your communication. The articles you retweet on Twitter, share on Facebook or LinkedIn are more valuable to your brand if they have something in common with it (making retweeting web design articles more valuable if you are a web designer). The blogposts you create should establish you as a form of expert in your field of service, in turn making your brand and service more valuable and attractive. Your goal should be to communicate valuable, meaningful and interesting messages about your brand, that your stakeholders can connect with. Basically, before communicating with your stakeholders, you want to make sure that your message is consistent with your story and brand values, so as not to confuse your stakeholders about your brand.

By the way

Fog, Budtz and Yakaboylu (2004) have written a whole book (Storytelling – Branding in Practice) about how to find and use your core brand story, written for larger companies.

The Biggest Branding Mistakes To Avoid

Branding is like an umbrella; it covers pretty much everything you do in business. And, to stay dry, especially during these challenging times, it’s important to make sure there aren’t any holes in it.

Obviously, the holes are the mistakes, but you can easily avoid them if only you’re aware of them. Let’s go through some of the biggest ones that you can’t really afford to make if you’re serious about developing your brand and growing your business.

Pricing that is not aligned with your brand identity
If your brand is supposed to “speak to” affluent business owners, for instance, your pricing needs to reflect that particular clientele. If even your most high end package is priced ridiculously low, they’ll probably get suspicious about the quality of your offerings and move on. Similarly, if your brand is geared towards a market with a history of investing exclusively in low to mid end items, you’re way off if you’re only selling very high end products and services.

Incompleteness – elements missing
Perhaps your brand has holes, too, just as your branding. So, do you “have all your ducks in a row” – are all your brand elements accounted for and aligned to form a clear, congruent and compelling brand? If there are parts missing, like the message, the values, the mission, the promise, a well-defined brand image, etc., your potential clients will see it and sense it and smell it – and most likely, hesitate to do business with you. After all, a confused mind always says no.

Marketing and selling that are not reflecting your brand identity
Your marketing and selling system needs to be in alignment with your brand, too; not only visually – i.e. displaying your brand colors, fonts, imagery, etc. in all your marketing and sales materials and using them for all your marketing and sales activities – but also in terms of your brand identity. The specific language you use, the marketing and selling methods you choose, the unique style of presenting an offer you develop – it all counts. Boring is out. Tall poppies are in.

Unclear values
Do you know what does your brand stand for? What are the values it promotes, not only in words, but in the value provided to the clients through services and/or products? For instance, if one of your top brand values is family, does your business, with its offerings, communication style, working hours, pricing, etc. support clients’ family life? If not, what can you do to fix it?