The Biggest Branding Mistakes To Avoid

Branding is like an umbrella; it covers pretty much everything you do in business. And, to stay dry, especially during these challenging times, it’s important to make sure there aren’t any holes in it.

Obviously, the holes are the mistakes, but you can easily avoid them if only you’re aware of them. Let’s go through some of the biggest ones that you can’t really afford to make if you’re serious about developing your brand and growing your business.

Pricing that is not aligned with your brand identity
If your brand is supposed to “speak to” affluent business owners, for instance, your pricing needs to reflect that particular clientele. If even your most high end package is priced ridiculously low, they’ll probably get suspicious about the quality of your offerings and move on. Similarly, if your brand is geared towards a market with a history of investing exclusively in low to mid end items, you’re way off if you’re only selling very high end products and services.

Incompleteness – elements missing
Perhaps your brand has holes, too, just as your branding. So, do you “have all your ducks in a row” – are all your brand elements accounted for and aligned to form a clear, congruent and compelling brand? If there are parts missing, like the message, the values, the mission, the promise, a well-defined brand image, etc., your potential clients will see it and sense it and smell it – and most likely, hesitate to do business with you. After all, a confused mind always says no.

Marketing and selling that are not reflecting your brand identity
Your marketing and selling system needs to be in alignment with your brand, too; not only visually – i.e. displaying your brand colors, fonts, imagery, etc. in all your marketing and sales materials and using them for all your marketing and sales activities – but also in terms of your brand identity. The specific language you use, the marketing and selling methods you choose, the unique style of presenting an offer you develop – it all counts. Boring is out. Tall poppies are in.

Unclear values
Do you know what does your brand stand for? What are the values it promotes, not only in words, but in the value provided to the clients through services and/or products? For instance, if one of your top brand values is family, does your business, with its offerings, communication style, working hours, pricing, etc. support clients’ family life? If not, what can you do to fix it?

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Landscape Photography – Capture the Beauty That is All Around

There are many different types of photography. You can take pictures of anything and there is someone out there somewhere who would like to see the pictures that you take. So, photography is a great field to get into.- What is landscape photography?Landscape photography is a great field of photography, especially if you love nature and if you love to travel. You can travel the world taking pictures of beautiful scenes across many countries. Of course, this is landscape photography on a big scale. Not many people are lucky enough to start off traveling the world.But you can find beautiful landscapes right where you live. That’s the great thing about nature, it’s everywhere, and landscapes are everywhere. And that same sunset behind the mountain that you’ve seen everyday since you were a kid may look pretty amazing to someone who has never been to the mountains. Seeing the sun rise up out of the oceanfront may be absolutely astonishing to someone who has never been to the beach. It’s all relative.What you may see every day is someone else’s treasure. If you can open your eyes to the beauty and see it, then other people can see it in your photography. It can be simple and everyday or it can be vast and amazing. It’s all about the great pictures you take. You may see a night city skyline, a series of lightening bolts or an interesting cloud; it’s how you take the picture that makes it beautiful to someone else.- How to Learn Landscape PhotographyIf you are serious about landscape photography, you should take a course. You may have already had a course in photography but you will want to take one specifically for landscape photography so you can learn how to get the best pictures possible. You will want to learn what film to use and how to work with the sunlight or other natural light. You will also learn about achieving a sense of balance and scale, how to photograph running water and similar issues that a landscape photographer might face.If you can’t find any appropriate classes in your area, you can find them on the internet. You can also find many groups and message boards designed for landscape photographers to meet, share photos and tips and ideas. You can get tips and advice for your questions if you join these groups. You can also view the work of others, some that may be much more experienced than you. You can learn from them and their photos.- How to Make Money with Landscape PhotographyIf you are considering landscape photography as a career (even part time), the first thing you are going to want to do is learn as much about it as possible; read books, take classes, visit websites. Then you are going to want to practice, and build a portfolio. Your portfolio should be updated often and only include your absolute best work. You may want to send some of your best photos to photo contests or magazines. These are good ways of breaking into the world of professional photography when you have no experience.