Lesser Known Web Video Marketing Tips

In recent years, web video has become the fastest growing new trend in online marketing. Through the use of web videos companies can now cut straight to the focus of their marketing strategy without necessarily having to take some of the more traditional online routes. Also, given their low cost of production and overall effectiveness, web videos can help generate a much greater return on investment than other promotional strategies. But before you can begin to take advantage of the web video trend, there are a few things you will need to know first.

The main thing to keep in mind when producing web videos is that, just like any other marketing campaign, it’s all a competition, wherein those with the best laid strategy come out on top. With organizations of all backgrounds and sizes moving to the internet for its low cost promotional benefits, chances are that you won’t be alone in whatever niche you are trying to fill. Before your videos can come out on top in search results, you will need to produce the best possible videos, of the highest quality, that meet a clearly defined need with a clean and concise message. In order to meet these goals there are a few techniques you will need to learn to properly produce and market your web videos.

With the shortening attention span and dwindling patience of today’s audiences, users are looking to acquire information at an ever more rapid pace. While this rapid transfer of information is one of the key benefits of using web videos, yet another way to help play to these needs in your viewers is through the use of thumbnails and load timers on all of your videos. While using thumbnails will allow your viewers the chance to get a prior sense of the video’s content, using load timers will give the viewer the ability to track the loading progress of a video, hopefully working assuage impatience. Another frequently overlooked tool in your web video marketing arsenal is the ability to use your videos as a means of data collection. This can be easily achieved by using your videos to offer samples and freebies, with a prompt for the viewer to fill in their email address and other information.

One of the most important things you can do to ensure that your web videos receive optimal online exposure, is to take full advantage of emergent video SEO techniques. Like traditional SEO methods, this involves using carefully selected keywords to help define your videos for search engine results. These select keywords will need to be used in a number of key locations, such as in the title of your video, in the META description, and, if you are embedding the video on your company’s website, should saturate any surrounding text. Making sure to use keywords in each of these specific locations will greatly improve your search engine results, helping to ensure that the broadest possible audience has the opportunity to view your videos. On a similar note, connecting your videos in a series, to be viewed one after the other, and providing full text transcripts of your videos will also help improve your search engine results, thus drawing in more viewers. Also, take advantage of video sitemaps to help Google and other search engines to index your videos for better exposure.

Keeping in mind to combined these simple tools and techniques when producing and placing your web videos will help to ensure that your videos reach the broadest possible audience and receive the attention they deserve. With the low cost and high effectiveness of web video marketing, there is no reason you too shouldn’t be able to tap into these benefits, drawing in more viewers, boosting sales, and seeing a drastic return on your investment.

How To Develop A Compelling Brand Language

A compelling and magnetizing brand language that reflects your brand essence is a must-have for any “red carpet” brand. It’s an integral part of any serious, growth-oriented brand strategy, and it’s just as important for your brand success as your brand image or any other element of your brand.

Here’s how to design a client-attractive brand language…

Use the words of your ideal clients
Every successful brand is crystal clear on its audience. Defining your niche and your ideal client is crucial for a whole array or reasons, one of them being the intimate knowledge of the language your ideal prospects use when describing their problem(s) and the result(s) they want to achieve. To get started, think about the gender of your target market, and adjust your wording accordingly: for example, if you’re focusing on women, your brand language – to be effective – can’t be mainly masculine and tough.

Stay true to your authentic language
Authenticity will always be “in” – we all crave real, genuine, heart-to-heart connections. So, even when you’re branding your business (that is separate from you, as you and your business are not one and the same), put a pinch or two of yourself in the brand language. Spice it up by using greetings, adjectives, made-up words, analogies and interjections that are typical for you, and really own your special, unique way of speaking and/or writing.

Align your brand language with your brand personality
If your brand personality is vibrant, dynamic, modern and on the cutting edge, your brand language can’t be conservative, reserved, or bordering on boring. There would be a major disconnect that would significantly hurt your brand, so immerse yourself in your brand story and your brand personality to uncover the word combinations, the tone and the pace/rhythm that are in alignment with your brand.

Emphasize your underlying gift
There are four gifts your brand brings to the table, no matter which business you’re in – care, transformation, inspiration and information – with one being the predominant one. Highlight your number one”underlying gift” by incorporating the words related to it into your brand language.For instance, if your gift is “care”, the words you might want to use are: happy, love, adore, cherish, hold the space for, take a stand for, encourage, and support, to name just a few.

Keep it consistent
Consistency is key in branding, and brand language is no exception. Once you’ve made the decision about your signature phrases, analogies, tone, rhythm, and more, stick to it – remember that a confused mind says no, and a messy brand language can be just as confusing as a disconnected visual representation of your brand.

Statistics Programming – Easing the Pain

Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.

However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.

Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat

Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.