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How To Develop A Compelling Brand Language

A compelling and magnetizing brand language that reflects your brand essence is a must-have for any “red carpet” brand. It’s an integral part of any serious, growth-oriented brand strategy, and it’s just as important for your brand success as your brand image or any other element of your brand.

Here’s how to design a client-attractive brand language…

Use the words of your ideal clients
Every successful brand is crystal clear on its audience. Defining your niche and your ideal client is crucial for a whole array or reasons, one of them being the intimate knowledge of the language your ideal prospects use when describing their problem(s) and the result(s) they want to achieve. To get started, think about the gender of your target market, and adjust your wording accordingly: for example, if you’re focusing on women, your brand language – to be effective – can’t be mainly masculine and tough.

Stay true to your authentic language
Authenticity will always be “in” – we all crave real, genuine, heart-to-heart connections. So, even when you’re branding your business (that is separate from you, as you and your business are not one and the same), put a pinch or two of yourself in the brand language. Spice it up by using greetings, adjectives, made-up words, analogies and interjections that are typical for you, and really own your special, unique way of speaking and/or writing.

Align your brand language with your brand personality
If your brand personality is vibrant, dynamic, modern and on the cutting edge, your brand language can’t be conservative, reserved, or bordering on boring. There would be a major disconnect that would significantly hurt your brand, so immerse yourself in your brand story and your brand personality to uncover the word combinations, the tone and the pace/rhythm that are in alignment with your brand.

Emphasize your underlying gift
There are four gifts your brand brings to the table, no matter which business you’re in – care, transformation, inspiration and information – with one being the predominant one. Highlight your number one”underlying gift” by incorporating the words related to it into your brand language.For instance, if your gift is “care”, the words you might want to use are: happy, love, adore, cherish, hold the space for, take a stand for, encourage, and support, to name just a few.

Keep it consistent
Consistency is key in branding, and brand language is no exception. Once you’ve made the decision about your signature phrases, analogies, tone, rhythm, and more, stick to it – remember that a confused mind says no, and a messy brand language can be just as confusing as a disconnected visual representation of your brand.

7 Tips to Becoming a Better Employer

Running a business is not an easy thing to do when considering every aspect of it. What it all comes down to is the bottom line, and if your employees are not producing the results needed to experience success, it’s time to take measures to ensure that they do.1. Recruitment, Hiring, and Induction
Locating, hiring, and settling in the right employees is essential for any business. You need to be impartial, and maintain a strict hiring process where barriers and biases are not present. The position will be given to the best candidate regardless of their gender, race, or disability factor. It’s also imperative to have a comprehensive introduction to the business informing new employees of the company policies, procedures, opportunities, and values.2. Leadership, Accountability, and Culture
An employer who ensures it’s leaders are able to articulate, model, and carry-out the visions and values of the company is well on it’s way to becoming a great employer. You, as do your staff, need to be able to communicate openly, take constructive criticism, and leave nothing to guess. You need to be just as accountable for successes and failures as your employees are, and grant them the opportunity to participate in organizational decisions. A leader among employers recognizes and understands the culture of their company and staff, and takes it into account when considering goals and aspirations.3. Employee Development, Promotion, and Exit
Great employers ensure their company encompasses a positive learning environment where opportunities are given to staff to further their education through internal and external professional development classes/seminars. They offer mentoring for new employees and encourage promotion opportunities whether within or out of the company.4. Flexibility and Work Design
In order to assist your employees better with balancing their work with the rest of their lives, consider scheduling and work procedures to compliment your staff. Take into account each of the department’s requirements and possible parental needs. Your company’s organization and design could turnout to be a draw for talented skillful professionals to want to sign on with you.5. Remuneration, Recognition, and Conditions
Top employers recognize their employees for their skills and what they can bring to their company. They do not base salary on gender, association, or other aspects. They are fair across the board and review their remuneration system regularly.6. Harassment and Bullying Prevention
Some of the best employers have a zero-tolerance policy for any type of bullying, or harassment in any form. You should want your company’s work environment to be one of healthy collaboration and relationships. Be pro-active in your training of your managers to ensure the subject of mal-treatment is rarely- if ever-seen. Be sure to have a set procedure in place with consistent consequences for those who engage in acts of insubordination.7. Safe and Healthy Environment
Employers of any worth will ensure the safety and health of all their employees. They will provide training informing their staff of their rights and responsibilities, health and safety standards, and provides a working environment that provides for a safe and healthy work day. It’s also important to take steps to reduce the level of work stressors and to accommodate for those who have disabilities.

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What Is Property Management in Real Estate

When you are looking to get into real estate investing, you will want to spend some time learning about property management. Most people will focus on getting a property and finding a good deal. These are important parts of the investing process, but managing your property is the second half of the investing process. So what is property management? It’s the part that helps you get the money out of your investment.All property has to be managed by someone. You can manage some property by yourself or you can have a property management company do part of it for you. There is even the third option that is a mixture of you and the property management company working together to take care of all the parts of your investment.The main reason that you need a help is leverage. The more properties that you buy over time, the more time you’ll spend managing the operation of your properties. An investment company can save you a lot of time by taking care of many portions of normal maintenance and management. When there is someone else taking care of your investment, you have more time to go look for more investments.The main reason that many people do not use help for their properties is because they want to do it themselves or do not think that the money spent on a management company is worth the cost.Managing a property yourself allows you to save the most money and be the most directly involved the your investment. Many people enjoy being in control of their finances more directly. Sometimes you will have problems that you need to overcome with bad tenants though.The cost of an investment company is normally a percentage of the monthly rent. This type of compensation helps motivate the property management company to keep your units full and rented out. If they do not have the property rented out, then neither of you will make any money.A good property management company will be able to help you take care of more investment properties without having to spend as much time taking care of each unit. This leverage is what helps many top investors to grow a portfolio of real estate investments from just a few to several hundred.So what is property management to you? You can choose to make someone part of your real estate investing team or you can choose to do it on your own. Whichever way you choose, you will need to take care of your investments.
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