The Biggest Branding Mistakes To Avoid

Branding is like an umbrella; it covers pretty much everything you do in business. And, to stay dry, especially during these challenging times, it’s important to make sure there aren’t any holes in it.

Obviously, the holes are the mistakes, but you can easily avoid them if only you’re aware of them. Let’s go through some of the biggest ones that you can’t really afford to make if you’re serious about developing your brand and growing your business.

Pricing that is not aligned with your brand identity
If your brand is supposed to “speak to” affluent business owners, for instance, your pricing needs to reflect that particular clientele. If even your most high end package is priced ridiculously low, they’ll probably get suspicious about the quality of your offerings and move on. Similarly, if your brand is geared towards a market with a history of investing exclusively in low to mid end items, you’re way off if you’re only selling very high end products and services.

Incompleteness – elements missing
Perhaps your brand has holes, too, just as your branding. So, do you “have all your ducks in a row” – are all your brand elements accounted for and aligned to form a clear, congruent and compelling brand? If there are parts missing, like the message, the values, the mission, the promise, a well-defined brand image, etc., your potential clients will see it and sense it and smell it – and most likely, hesitate to do business with you. After all, a confused mind always says no.

Marketing and selling that are not reflecting your brand identity
Your marketing and selling system needs to be in alignment with your brand, too; not only visually – i.e. displaying your brand colors, fonts, imagery, etc. in all your marketing and sales materials and using them for all your marketing and sales activities – but also in terms of your brand identity. The specific language you use, the marketing and selling methods you choose, the unique style of presenting an offer you develop – it all counts. Boring is out. Tall poppies are in.

Unclear values
Do you know what does your brand stand for? What are the values it promotes, not only in words, but in the value provided to the clients through services and/or products? For instance, if one of your top brand values is family, does your business, with its offerings, communication style, working hours, pricing, etc. support clients’ family life? If not, what can you do to fix it?

The Most Helpful Winter Travel Tips

Traveling is the most exciting activity for many of us. But it is only exciting and adventurous unless we have to move in the winter season or we are traveling to a colder destination. From worrying about uncertain weather changes, the limitation is gloominess and movements to uncertain weather conditions; traveling can be a great misery for many. But imagine all those fun activities like dog sledging, snowshoeing, snowboarding. Imagine the pleasure of relaxing in the calm evening of your desired destination with your loved one. There is certainly nothing that should keep you away from planning a trip in winters. To keep your travels worry-free, I have some fantastic tips for you.Pack SensiblyFor many of us, the winter season is all about worrying what to wear. So the next time you decide to travel in winter season wear a sweatshirt, sweater paired with a heavy coat, boots, muffler and gloves tucked in your pocket. This will save you from the hassles of carrying extra luggage with you while keeping you warm along the way. When choosing what accessories you need to take with you, remember the golden rule, they should be warm, light and waterproof. Woollen socks are the ultimate winter traveling essentials.Arrive The Earliest You CanDelays are very common in the winter season, and no matter what means of transportation you are taking, it is critical that you leave at your earliest to avoid the traffic jams.Driving TipsDriving during winter’s season can be pretty difficult, and you must make sure that you keep your safety as a priority. Before you start your journey, it will be best if you keep some emergency items in the car and pack some extra warm clothes. Get your vehicle checked properly to make sure that it is safe for a long journey. Driving in winters during snowfall can be quite challenging, so be confident that your taillights and headlights are clean.Health Comes FirstWe might not like the winter season but cold and influenza love it, and they can happily infect you. So to rid yourself from such a situation it is best that you get a flu shot from the doctor before you travel. Carrying a hand sanitizer with you is also a good way of keeping yourself germ-free.So now when you travel in the winter season, keep your chin and spirits high, as these winter travel tips can help you in planning properly.

Travel Insurance for Seniors – Why the Elderly Should Plan for the Unexpected

Travel insurance for seniors is a necessary part of every senior’s vacation pre-planning. It’s important for senior citizens to know what countries they are going to visit, what activities they are going to do, and they need to know how long they are going to be away.A comprehensive travel insurance package is just as important as the rest of your travel packet. Your health is always an uncertain issue. You can pick up a nasty disease; you could slip and fall down a flight of stairs, or you could accidentally walk in front of a speeding bus.Travel insurance is a good idea to have it if you are a senior citizen. There are just too many situations that could go wrong for you to take any chances. You don’t want to roll the dice when it comes to your personal health in another country.How to Select the Best Travel Insurance for SeniorsNow that we have established that having travel insurance is a wise decision to make, the next step is how to select the best travel insurance for seniors. Here are some important tips:• Accident and Health Coverage – Probably the most important types of coverage for travel insurance for seniors are Accident and Health. Accidents can happen at any time, so it is nice to know that you are covered under those circumstances. It’s also possible for most of us to maintain good health by eating correctly, exercising, and seeing our doctors for regular check ups. However, seniors are more prone to strokes, heart attacks, and other serious complications because they are older.In addition, if you require hospitalization or emergency care in a foreign country, you could be expected to pay for the treatment upfront if you don’t have any insurance. This might cause some better hospitals to refuse treatment unless they are paid upfront.• Life Insurance – If you already have life insurance, make sure you are still covered if you are in another country. It’s especially important to check if there is a clause for repatriation in case of death while abroad. There are many seniors and other young adults who die while traveling or working in foreign countries each year. Many of their families are left with the responsibilities of having the remains flown back to the U.S. This can be very expensive and stressful at a time of family suffering.• Liability Travel Insurance – This is particularly important for seniors who want to rent cars and drive during their trips. Cars are already dangerous in the U.S. When you drive in another country, you might find yourself in situations where there are fewer rules and regulations on the road, and far more accidents. If you cause an accident, you could be held liable, and that might mean some jail time until you come up with the money for the fine, or until you pay off some family.I know one man, who was stuck in an Indian jail because he struck and killed some farmer’s cow. Cows are sacred in India, and they roam many streets. I know of another situation where a traveler was burning a candle in his bungalow on Koh Samui. He forgot to put it out before he left for a night of partying on the beach. When he returned, his bungalow had been burnt to the ground. He was also put in jail for a few months because he didn’t have any money to help compensate the owner. Liability insurance could have come in handy in his situation, as well.Travel Insurance for Seniors – ConclusionDon’t play Russian Roulette with your health. Make sure you have good travel insurance for seniors before leaving on your upcoming trip.