The Biggest Branding Mistakes To Avoid

Branding is like an umbrella; it covers pretty much everything you do in business. And, to stay dry, especially during these challenging times, it’s important to make sure there aren’t any holes in it.

Obviously, the holes are the mistakes, but you can easily avoid them if only you’re aware of them. Let’s go through some of the biggest ones that you can’t really afford to make if you’re serious about developing your brand and growing your business.

Pricing that is not aligned with your brand identity
If your brand is supposed to “speak to” affluent business owners, for instance, your pricing needs to reflect that particular clientele. If even your most high end package is priced ridiculously low, they’ll probably get suspicious about the quality of your offerings and move on. Similarly, if your brand is geared towards a market with a history of investing exclusively in low to mid end items, you’re way off if you’re only selling very high end products and services.

Incompleteness – elements missing
Perhaps your brand has holes, too, just as your branding. So, do you “have all your ducks in a row” – are all your brand elements accounted for and aligned to form a clear, congruent and compelling brand? If there are parts missing, like the message, the values, the mission, the promise, a well-defined brand image, etc., your potential clients will see it and sense it and smell it – and most likely, hesitate to do business with you. After all, a confused mind always says no.

Marketing and selling that are not reflecting your brand identity
Your marketing and selling system needs to be in alignment with your brand, too; not only visually – i.e. displaying your brand colors, fonts, imagery, etc. in all your marketing and sales materials and using them for all your marketing and sales activities – but also in terms of your brand identity. The specific language you use, the marketing and selling methods you choose, the unique style of presenting an offer you develop – it all counts. Boring is out. Tall poppies are in.

Unclear values
Do you know what does your brand stand for? What are the values it promotes, not only in words, but in the value provided to the clients through services and/or products? For instance, if one of your top brand values is family, does your business, with its offerings, communication style, working hours, pricing, etc. support clients’ family life? If not, what can you do to fix it?

Gateway to a Healthy and Active Lifestyle

The Offerings With Automotive Equipment Distributors

Automotive equipments are tools, lifts, service equipments, and other pieces of machinery that are used to reduce downtime and make lifting handling heavy objects easier during the handling and repair work on automobiles. These are also used for other purposes as well. There are many automotive equipment distributors around the country. The business is highly competitive and the equipments have now begun to make their appearance online as well.Types of Automotive EquipmentThere are different kinds of automotive tools and equipments available for customers. The purchase of these depends of the need and the location where it is used.* Auto Lift Equipment – As the name suggests, these are used to lift automobiles and other material. They allow the mechanics to gain entry into the belly of the automobile easily. The mechanics are able to stand underneath the automobile and make the necessary repairs. They are also used to clean the belly of the vehicle easily. Auto lift equipment comes in the form of two posts, four posts, parking, mid-rise, and turf. The most popular of these is the two posts lift.* Air Compressors – This equipment consists of a pump connected to an engine. The compressors can be horizontal, diesel, gas compressors, duplex, or stack compressors. They are generally used for filling air into tyres.* Lubrication Equipment – This is automotive equipment used to lubricate the various parts of the vehicle. They include oil pumps, grease valves, oil meters, etc.* Service Equipment – Service equipments are a group of equipments that are used to make the servicing of the vehicle easier and quicker. The service equipments that are generally provided by automotive equipment distributors include wheel balancers, booster cables, battery chargers, brake fluid exchangers, paint, body equipment, etc. They are a class of their own.* Tire Changers – Changing tires is always a pain. However, with the tire changing machine, this can be done easily within a few minutes. It also provides accuracy to the placement of the tire.* Exhaust Equipment – Exhaust equipment that is approved by car manufacturers is provided by an auto equipment distributor. The exhaust hoses need to be able to withstand pressure and heat to a great extent and hence standardized products are important.* Wheel Alignment Equipment – Most of the distributors provide wheel alignment equipments of high quality. Hunter wheel alignment equipment is one of the best and the most widely used by most companies and auto repair services.* Other Automotive Accessories – Automobile servicing and repairs require a lot of accessories like jacks, dollies, testers, monitors, hammers, screwdrivers, etc. Automotive equipment distributors provide these in different ranges and varieties.Nowadays, the demand for automotive equipment is on the rise because the number of vehicles coming out on to the roads is by the hundreds on a daily basis. Hence, the numbers of automotive equipment distributors are also on the rise.There is almost one on every street and more are setting up online stores to make the buying and shipping of these equipments much easier.