How To Develop A Compelling Brand Language

A compelling and magnetizing brand language that reflects your brand essence is a must-have for any “red carpet” brand. It’s an integral part of any serious, growth-oriented brand strategy, and it’s just as important for your brand success as your brand image or any other element of your brand.

Here’s how to design a client-attractive brand language…

Use the words of your ideal clients
Every successful brand is crystal clear on its audience. Defining your niche and your ideal client is crucial for a whole array or reasons, one of them being the intimate knowledge of the language your ideal prospects use when describing their problem(s) and the result(s) they want to achieve. To get started, think about the gender of your target market, and adjust your wording accordingly: for example, if you’re focusing on women, your brand language – to be effective – can’t be mainly masculine and tough.

Stay true to your authentic language
Authenticity will always be “in” – we all crave real, genuine, heart-to-heart connections. So, even when you’re branding your business (that is separate from you, as you and your business are not one and the same), put a pinch or two of yourself in the brand language. Spice it up by using greetings, adjectives, made-up words, analogies and interjections that are typical for you, and really own your special, unique way of speaking and/or writing.

Align your brand language with your brand personality
If your brand personality is vibrant, dynamic, modern and on the cutting edge, your brand language can’t be conservative, reserved, or bordering on boring. There would be a major disconnect that would significantly hurt your brand, so immerse yourself in your brand story and your brand personality to uncover the word combinations, the tone and the pace/rhythm that are in alignment with your brand.

Emphasize your underlying gift
There are four gifts your brand brings to the table, no matter which business you’re in – care, transformation, inspiration and information – with one being the predominant one. Highlight your number one”underlying gift” by incorporating the words related to it into your brand language.For instance, if your gift is “care”, the words you might want to use are: happy, love, adore, cherish, hold the space for, take a stand for, encourage, and support, to name just a few.

Keep it consistent
Consistency is key in branding, and brand language is no exception. Once you’ve made the decision about your signature phrases, analogies, tone, rhythm, and more, stick to it – remember that a confused mind says no, and a messy brand language can be just as confusing as a disconnected visual representation of your brand.

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Travel Insurance for Seniors – Why the Elderly Should Plan for the Unexpected

Travel insurance for seniors is a necessary part of every senior’s vacation pre-planning. It’s important for senior citizens to know what countries they are going to visit, what activities they are going to do, and they need to know how long they are going to be away.A comprehensive travel insurance package is just as important as the rest of your travel packet. Your health is always an uncertain issue. You can pick up a nasty disease; you could slip and fall down a flight of stairs, or you could accidentally walk in front of a speeding bus.Travel insurance is a good idea to have it if you are a senior citizen. There are just too many situations that could go wrong for you to take any chances. You don’t want to roll the dice when it comes to your personal health in another country.How to Select the Best Travel Insurance for SeniorsNow that we have established that having travel insurance is a wise decision to make, the next step is how to select the best travel insurance for seniors. Here are some important tips:• Accident and Health Coverage – Probably the most important types of coverage for travel insurance for seniors are Accident and Health. Accidents can happen at any time, so it is nice to know that you are covered under those circumstances. It’s also possible for most of us to maintain good health by eating correctly, exercising, and seeing our doctors for regular check ups. However, seniors are more prone to strokes, heart attacks, and other serious complications because they are older.In addition, if you require hospitalization or emergency care in a foreign country, you could be expected to pay for the treatment upfront if you don’t have any insurance. This might cause some better hospitals to refuse treatment unless they are paid upfront.• Life Insurance – If you already have life insurance, make sure you are still covered if you are in another country. It’s especially important to check if there is a clause for repatriation in case of death while abroad. There are many seniors and other young adults who die while traveling or working in foreign countries each year. Many of their families are left with the responsibilities of having the remains flown back to the U.S. This can be very expensive and stressful at a time of family suffering.• Liability Travel Insurance – This is particularly important for seniors who want to rent cars and drive during their trips. Cars are already dangerous in the U.S. When you drive in another country, you might find yourself in situations where there are fewer rules and regulations on the road, and far more accidents. If you cause an accident, you could be held liable, and that might mean some jail time until you come up with the money for the fine, or until you pay off some family.I know one man, who was stuck in an Indian jail because he struck and killed some farmer’s cow. Cows are sacred in India, and they roam many streets. I know of another situation where a traveler was burning a candle in his bungalow on Koh Samui. He forgot to put it out before he left for a night of partying on the beach. When he returned, his bungalow had been burnt to the ground. He was also put in jail for a few months because he didn’t have any money to help compensate the owner. Liability insurance could have come in handy in his situation, as well.Travel Insurance for Seniors – ConclusionDon’t play Russian Roulette with your health. Make sure you have good travel insurance for seniors before leaving on your upcoming trip.