The Most Helpful Winter Travel Tips

Traveling is the most exciting activity for many of us. But it is only exciting and adventurous unless we have to move in the winter season or we are traveling to a colder destination. From worrying about uncertain weather changes, the limitation is gloominess and movements to uncertain weather conditions; traveling can be a great misery for many. But imagine all those fun activities like dog sledging, snowshoeing, snowboarding. Imagine the pleasure of relaxing in the calm evening of your desired destination with your loved one. There is certainly nothing that should keep you away from planning a trip in winters. To keep your travels worry-free, I have some fantastic tips for you.Pack SensiblyFor many of us, the winter season is all about worrying what to wear. So the next time you decide to travel in winter season wear a sweatshirt, sweater paired with a heavy coat, boots, muffler and gloves tucked in your pocket. This will save you from the hassles of carrying extra luggage with you while keeping you warm along the way. When choosing what accessories you need to take with you, remember the golden rule, they should be warm, light and waterproof. Woollen socks are the ultimate winter traveling essentials.Arrive The Earliest You CanDelays are very common in the winter season, and no matter what means of transportation you are taking, it is critical that you leave at your earliest to avoid the traffic jams.Driving TipsDriving during winter’s season can be pretty difficult, and you must make sure that you keep your safety as a priority. Before you start your journey, it will be best if you keep some emergency items in the car and pack some extra warm clothes. Get your vehicle checked properly to make sure that it is safe for a long journey. Driving in winters during snowfall can be quite challenging, so be confident that your taillights and headlights are clean.Health Comes FirstWe might not like the winter season but cold and influenza love it, and they can happily infect you. So to rid yourself from such a situation it is best that you get a flu shot from the doctor before you travel. Carrying a hand sanitizer with you is also a good way of keeping yourself germ-free.So now when you travel in the winter season, keep your chin and spirits high, as these winter travel tips can help you in planning properly.

How to Use the Core Story Principle to Build Brand Value

What is a core story?

If your communication doesn’t match up with your brand values, your stakeholders will not understand your brand’s offering, and there will be a gap between your brand’s external image and your company’s internal identity. Using a core story is a strategic way of aligning your communication to create a consistent message about your brand.

Your core story is your central brand message and the basis of all your communication. The aim of using a core brand story is to close any gap there might be between your brand’s external image and your company’s internal identity and ultimately building your brand’s value. The story should be relevant and appealing to all of your stakeholders, so they are drawn to it and want to connect with you, your brand and your company.

What are the benefits of using a core story to communicate your brand values?

The benefits of using a core brand story include:
- A platform for basing the rest of your storytelling (and other) communication on, resulting in consistent communication of brand values
- An easy and efficient way of communicating your brand values and your company’s mission and vision
- Stakeholders easily understanding and becoming drawn to connect with your brand values and company
- A way of aligning, enhancing and communicating your marketing and communication strategy
- A way of differentiating your brand and business and standing out from the competition
- A way of engaging your stakeholders in the brand story, resulting in more positive psychological co-creation and word of mouth

Where do you “find” your core story?

The most important criteria for your core brand story is that it must be authentic – either based on an authentic personal story (like what motivated you to start your own company), or an authentic problem (like using fictional characters to illustrate the problem you are solving through your services). A good start on a core brand story for a small company or solopreneur is why you got started in the first place, what your values are and what your mission is with your company – basically your about page on your website.

However, for bigger and/or older companies, more people have had an influence on the brand and have helped co-create the brand through interacting with it. Therefore, the bigger the company, the more stakeholders you want to involve before creating your story. Consumers, customers, employees and others can be involved in creating the story. Through listening to these stakeholder groups’ stories about their experiences with the brand (for example customer reviews), you can create an authentic co-created story that includes the internal culture and external experiences with the brand. Involving a lot of stakeholders in creating your core brand story will also be effective in lessening the gaps in external image and internal identity.

How do you use your core story to communicate your brand values?

Think of your core story as a way to direct the rest of your communication. The articles you retweet on Twitter, share on Facebook or LinkedIn are more valuable to your brand if they have something in common with it (making retweeting web design articles more valuable if you are a web designer). The blogposts you create should establish you as a form of expert in your field of service, in turn making your brand and service more valuable and attractive. Your goal should be to communicate valuable, meaningful and interesting messages about your brand, that your stakeholders can connect with. Basically, before communicating with your stakeholders, you want to make sure that your message is consistent with your story and brand values, so as not to confuse your stakeholders about your brand.

By the way

Fog, Budtz and Yakaboylu (2004) have written a whole book (Storytelling – Branding in Practice) about how to find and use your core brand story, written for larger companies.

Landscape Photography – Capture the Beauty That is All Around

There are many different types of photography. You can take pictures of anything and there is someone out there somewhere who would like to see the pictures that you take. So, photography is a great field to get into.- What is landscape photography?Landscape photography is a great field of photography, especially if you love nature and if you love to travel. You can travel the world taking pictures of beautiful scenes across many countries. Of course, this is landscape photography on a big scale. Not many people are lucky enough to start off traveling the world.But you can find beautiful landscapes right where you live. That’s the great thing about nature, it’s everywhere, and landscapes are everywhere. And that same sunset behind the mountain that you’ve seen everyday since you were a kid may look pretty amazing to someone who has never been to the mountains. Seeing the sun rise up out of the oceanfront may be absolutely astonishing to someone who has never been to the beach. It’s all relative.What you may see every day is someone else’s treasure. If you can open your eyes to the beauty and see it, then other people can see it in your photography. It can be simple and everyday or it can be vast and amazing. It’s all about the great pictures you take. You may see a night city skyline, a series of lightening bolts or an interesting cloud; it’s how you take the picture that makes it beautiful to someone else.- How to Learn Landscape PhotographyIf you are serious about landscape photography, you should take a course. You may have already had a course in photography but you will want to take one specifically for landscape photography so you can learn how to get the best pictures possible. You will want to learn what film to use and how to work with the sunlight or other natural light. You will also learn about achieving a sense of balance and scale, how to photograph running water and similar issues that a landscape photographer might face.If you can’t find any appropriate classes in your area, you can find them on the internet. You can also find many groups and message boards designed for landscape photographers to meet, share photos and tips and ideas. You can get tips and advice for your questions if you join these groups. You can also view the work of others, some that may be much more experienced than you. You can learn from them and their photos.- How to Make Money with Landscape PhotographyIf you are considering landscape photography as a career (even part time), the first thing you are going to want to do is learn as much about it as possible; read books, take classes, visit websites. Then you are going to want to practice, and build a portfolio. Your portfolio should be updated often and only include your absolute best work. You may want to send some of your best photos to photo contests or magazines. These are good ways of breaking into the world of professional photography when you have no experience.